Fortitude

Who we are

Build a business that changes your life.

We built Fortitude to help business owners grow with greater confidence.

Who we are

Build a business that changes your life.

We built Fortitude to help business owners grow with greater confidence.

We saw business owners carrying the pressure of generating new revenue without having a systematic way to do it.

Many had never worked in sales. They relied on their expertise, relationships, and referrals to generate new business, but didn't know how to create new opportunities systematically.

We created Fortitude to help change that.

Meet the founders

Our backgrounds bring different perspectives to Fortitude.

Jean-François is a professional engineer with more than 10 years of experience in sales and business development. Leslie has more than six years of experience in translation and language services, bringing a strong foundation in precision, communication, and attention to detail.

Today, Jean-François leads sales strategy and sales coaching, while Leslie leads operations and client experience, ensuring that our engagements are structured, coordinated, and executed with care. Together, we combine sales expertise with the operational discipline required to turn strategy into action.

  1. Jean-François Thibault, P.Eng.

    Co-Founder & CEO

    Jean-François leads sales strategy and executive advisory, helping founders transform complex commercial challenges into practical, repeatable sales systems.

  2. Leslie Chaupard

    Co-Founder & COO

    Leslie leads operations and client experience, ensuring every engagement is organized, structured, and executed with care while bringing precision and clarity to everything we deliver.

A family business

Fortitude is a family business, founded and operated by the two of us.

As husband and wife, we share the values that shape how we work: our faith in Christ, a commitment to excellence, and a genuine desire to help others succeed.

Building Fortitude has also given us a deep respect for the responsibility business owners carry, and for the work they put into building something that matters.

Leslie Chaupard and Jean-François Thibault, co-founders of Fortitude.

What we are building

We want Fortitude to help business owners become more capable, not more dependent.

Our role is to provide the strategy, structure, and guidance they need to develop their own sales capabilities.

When business owners understand how their sales system works, they are better equipped to operate it, improve it, and eventually delegate it with confidence.

Own your revenue. Drive your own growth.

What business leaders say about Fortitude

  • Jean-François has completely transformed the way I view sales. As someone who didn't like selling, I've discovered a human, authentic, logical, and effective approach that suits me perfectly. Read more

    His guidance, practical tools, and ongoing support have enabled me to significantly increase my closing rate and sales. Today, I feel truly confident during my sales meetings.

    Cynthia LaforteInterior designerGenius-D
  • I had the good fortune to meet Jean-François Thibault, P.Eng., of Fortitude Sales Development Inc., when I was looking to improve my sales approach. Read more

    He showed me that business development is about consistency and boldness. Thanks to him, I now embrace contacting new people and use my time efficiently. Jean-François gave me a clear way to run meetings, helping me focus on clients' needs and adapt my pitch.

    Nicolas MailhotCo-founderUkko Solutions
  • Jean-François can clarify complex systems into simple processes. The way he works is like an art form. Read more

    I had the chance to collaborate with him to automate parts of my business: marketing, customer loyalty, lead generation, and converting leads into appointments and sales. I highly recommend him.

    Alexandre BougeardFounding presidentDragon libre
  • I have had the opportunity to work closely with Jean-François, and I can say without hesitation that he is a true force in business development. Read more

    His dynamism, rigor, and focus make him a key player in driving any company's growth. He knows how to identify and capitalize on strategic opportunities that propel an organization to the next level.

    Jonathan MiljourBusiness Unit Leader for OMEOME

Start the conversation

What are you trying to fix?

Tell us what is standing between your expertise and predictable sales.

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