Privacy Policy

1. Introduction

Fortitude Sales Development Inc. (“Fortitude”, “we”, “us”, or “our”) recognizes the importance of protecting the privacy and personal information of its clients, prospective clients, website visitors, business partners, and other individuals with whom it interacts.

This Privacy Policy describes how we collect, use, disclose, store, and protect personal information when you visit our website, communicate with us, book a discovery call, subscribe to our communications, engage our services, or otherwise interact with our business.

By using our website or providing us with personal information, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy and applicable privacy laws.

Fortitude is committed to complying with applicable privacy legislation, including:

• The Personal Information Protection and Electronic Documents Act (PIPEDA);
• Quebec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25);
• Canada's Anti-Spam Legislation (CASL); and
• Other applicable privacy laws and regulations.

2. Information We Collect

We may collect personal information directly from you when you:

• Complete a contact form;
• Book a discovery call or consultation;
• Subscribe to our newsletter or marketing communications;
• Download resources or access content;
• Become a client;
• Communicate with us by email, telephone, video conference, social media, or other means.

The personal information we may collect includes:

• Name;
• Company name;
• Job title;
• Email address;
• Phone number;
• Mailing address;
• Billing information;
• Information regarding your business, sales processes, objectives, and challenges;
• Information provided during consultations, coaching sessions, workshops, or client engagements;
• Any other information you voluntarily provide.

We may also collect technical information when you visit our website, including:

• IP address;
• Browser type;
• Device information;
• Operating system;
• Referring pages;
• Pages visited;
• Date and time of access;
• Website usage and interaction data.

3. How We Use Your Information

We may use personal information for the following purposes:

• Responding to inquiries and requests;
• Scheduling and conducting discovery calls;
• Delivering consulting, coaching, advisory, sales development, and related services;
• Managing client relationships;
• Creating proposals, contracts, invoices, and related business documents;
• Improving our website, services, and client experience;
• Conducting business analysis and reporting;
• Maintaining security and preventing fraud;
• Complying with legal and regulatory obligations;
• Sending marketing communications, newsletters, event invitations, and educational content where permitted by law.

We use personal information only for purposes that are reasonable and necessary to operate our business and deliver our services.

4. Legal Basis for Processing

Where required by applicable law, Fortitude processes personal information based on one or more of the following legal grounds:

• Your consent;
• Performance of a contract;
• Compliance with legal obligations;
• Our legitimate business interests, provided such interests do not override your privacy rights.

You may withdraw your consent at any time, subject to legal or contractual restrictions.

5. Cookies and Analytics

Our website may use cookies and similar technologies to improve user experience, understand website performance, and support marketing efforts.

Cookies may collect information such as:

• Device type;
• Browser settings;
• IP address;
• Geographic region;
• Website activity;
• Pages viewed;
• Session duration.

We may use analytics and advertising tools provided by third-party platforms such as:

• Google Analytics;
• Google Ads;
• LinkedIn;
• Meta (Facebook and Instagram);
• Other marketing and analytics providers.

You may modify your browser settings to refuse or limit cookies. However, doing so may affect certain website functionality.

6. Marketing Communications

We may send marketing communications regarding:

• Sales leadership insights;
• Educational resources;
• Webinars and events;
• Company updates;
• Service offerings.

Where required by law, we will obtain your consent before sending such communications.

You may unsubscribe at any time by following the instructions contained in our communications or by contacting us directly.

Fortitude complies with Canada's Anti-Spam Legislation (CASL).

7. Third-Party Service Providers

We may use trusted third-party service providers to support our business operations, including providers of:

• Customer relationship management (CRM) systems;
• Marketing automation platforms;
• Email communication services;
• Website hosting;
• Analytics services;
• Scheduling and video conferencing tools;
• Payment processing;
• Cloud storage and productivity software.

These providers may process personal information on our behalf and are required to maintain appropriate safeguards for protecting such information.

Some service providers may store or process information outside Canada. In such cases, information may be subject to the laws of the jurisdictions in which it is processed.

8. Disclosure of Information

Fortitude does not sell personal information.

We may disclose personal information:

• To service providers acting on our behalf;
• To professional advisors, including legal and accounting professionals;
• To regulatory authorities where required by law;
• To courts, law enforcement agencies, or governmental authorities where legally required;
• In connection with a merger, acquisition, sale of assets, corporate reorganization, or similar transaction.

We will disclose only the information necessary for the relevant purpose.

9. Data Security

Fortitude implements reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, loss, misuse, alteration, or destruction.

These measures may include:

• Secure website encryption (SSL);
• Password-protected systems;
• Access controls;
• Multi-factor authentication where appropriate;
• Secure cloud-based storage;
• Software and security updates;
• Monitoring and threat detection tools.

Although we strive to protect personal information, no method of transmission or storage can be guaranteed to be completely secure.

10. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Providing services;
• Maintaining business records;
• Complying with legal obligations;
• Resolving disputes;
• Enforcing agreements.

When personal information is no longer required, it will be securely deleted, anonymized, or destroyed in accordance with our retention practices and applicable laws.

11. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Access your personal information;
• Correct inaccurate or incomplete information;
• Withdraw consent;
• Request deletion of personal information where legally permissible;
• Request information regarding the use and disclosure of your personal information;
• File a complaint regarding our privacy practices.

Requests may be submitted using the contact information provided below.

12. Children's Privacy

Our services are intended for business owners, executives, professionals, and organizations.

We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.

13. External Links

Our website may contain links to third-party websites.

Fortitude is not responsible for the privacy practices, content, or policies of third-party websites. Users should review the privacy policies of those websites independently.

14. Changes to This Policy

Fortitude may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

The most current version will always be posted on our website and will indicate the effective date of the latest revision.

15. Contact Information

If you have questions regarding this Privacy Policy or our handling of personal information, please contact:

Attention: Fortitude Sales Development Inc.

Address: 150 9 Ave SW, Calgary, AB T2P 3H9

16. Privacy Officer

Under Quebec's Law 25, the person responsible for the protection of personal information at Fortitude is Jean-François Thibault, President. You can reach him at jfthibault@fortitudesalesdev.com.